BLISS BLOO CASE STUDY
Bliss Bloo is creating a new world of handmade soap for you and your home. They believe nurturing a sense of connection to yourself is the most fundamental thing you can do to be happy. Bringing together the art of soap & freshness, they want to help you come back to yourself through the power of bliss.
We worked extensively and holistically to reposition the brand, design a new brand identity system, write new messaging, design new packaging, create new photography, and design/build a Shopify e-commerce website with email marketing.
Together, we decided to create:
Brand Strategy
Brand Identity ( Logos & Colors )
Social Media Branding Strategy
Copywriting
E-commerce Web Design
Redesign all packaging
Photoshoot for lifestyle and product
THE BIG PROBLEM
IN DINU’S WORDS:
The audience needed business help. The problem was her audience was full of women that were exhausted purchasing soaps because of past experiences. So we needed to create a brand that was as beautifully aesthetically as it was strategic.
IN CLIENT’S WORDS:
“Before working with Dinu, I felt really muted. I couldn’t say what I needed to say and my graphics, logo and color palette were all over the place as I tried to piece them together on my own. I also felt like to be able to grow my business, I needed to focus on product development, and leave the branding bit to an expert who can make my vision a reality.”
– Emma Walter
CREDITS
Brand Strategy: Dinuki Niha
Brand Identity: Dinuki Niha
Web & Brand Design: Dinuki Niha
Copywriting: Francesca Trdd
Imagery: Karolina Grabowska & Sarah Chai