GROP INC CASE STUDY

Grop is the go-to for natural skin glow up for black and brown women on the run, helping her to feel fresh and feminineat all times. Grop products are infused with moisturizing and firming ingredients which work together to provide a smooth and bright glow for all skin types.

We worked extensively and strategically to reposition the brand, design a new brand identity system, design new packaging and create a new artistic direction.

Together, we decided to create:

Brand Strategy
Brand Identity ( Logos & Colors )
Social Media Branding Strategy
Copywriting
E-commerce Web Design
Redesign all packaging

THE BIG PROBLEM

IN DINU’S WORDS:

Grop is a go-to natural glow product. And we needed a way to embrace the fuss-free and femine personality of the brand. She needed something new and radical while communicating the message clearly!

IN CLIENT’S WORDS:

“We wanted something outside the box by developing a organic and natural colour palette that will catch the eye of our audience and really appealing to a 20-something woman and Dinuki designed as expected.”

– Jessie Hutton

CREDITS

Brand Strategy: Dinuki Niha
Brand Identity: Dinuki Niha
Web & Brand Design: Dinuki Niha
Copywriting: Francesca Trdd
Imagery: Isabelle Salem