HANAARA CASE STUDY
Run by Hana, HANAARA handcrafts beaded pieces that keeps it simple but classy. They are committed to providing the best quality beaded pieces that make you look good and feel good. They invest a great deal of time, love, and patience to creating and beading the best for you.
We worked extensively to write compelling messaging, design a new brand identity system and create a packaging concept/design for her brand.
Together, we decided to create:
Brand Strategy, Brand Identity ( Logos & Colors ), Custom Package Design
THE BIG PROBLEM
IN DINU’S WORDS:
We needed to differentiate I AM – MINFULLY LIVING HUB from the other wellbeing organizations out there. They had a much diverse personality and therefore called for a minimal yet authentic brand.
IN CLIENT’S WORDS:
“This is the daughter company of our inclusive and kind Yoga community and the same values will always carry through to our new platform and online community. However, our graphics, logo and color palette were not designed yet. We needed an identity system that carries our values forward from the parent company”
– Hana Elvy
Brand Identity: Dinuki Niha
Package Design: Dinuki Niha