I AM - MINFULLY LIVING HUB CASE STUDY
Run by Victoria, I AM – MINDFUL LIVING HUB is a A Mindfulness-Based Health App. The place where diet culture, fat-shaming, spiritual bypassing and societal definitions of health come to die. An inclusive, respectful space to learn how to be more in control and comfortable with things like exercise, eating, financial management, relationships, work, business, mental health, stress, sustainability, cultural awareness, etc.
We worked extensively to design a new brand identity system and create an artistic direction.
Together, we decided to create:
Brand Identity ( Logos & Colors )
Artistic Direction & Imagery
THE BIG PROBLEM
IN DINU’S WORDS:
We needed to differentiate I AM – MINFULLY LIVING HUB from the other wellbeing organizations out there. They had a much diverse personality and therefore called for a minimal yet authentic brand.
IN CLIENT’S WORDS:
“This is the daughter company of our inclusive and kind Yoga community and the same values will always carry through to our new platform and online community. However, our graphics, logo and color palette were not designed yet. We needed an identity system that carries our values forward from the parent company”
– Victoria Csarmann
CREDITS
Brand Identity: Dinuki Niha
Imagery: Jade Stephens & Karolina Grabowska