Imperfect Zero Store

Given our desire to standout in the industry as a leader, it felt fitting to have a visual style that enstills minimalism and and functionality without sacrificing beauty.

This Logo is simply used for signage, social media and website, while using the other selected complementary colors as to build the layout of the website.

The San Serif font conveys the voice as an approachable, diverse and stable brand. 


  • Lower case font used to look approachable and friendly
  • Custom corners to make the brand feel down to earth
  • An icon that represents the brand
  • Circular elements to bring in the idea of recycle and reuse

Imperfect Zero Store First Option Draft – 3