Medallion CASE STUDY
Medallion is a fabric brand that brings together the community for health + business development and education! A desire for silks or light, elegant, iridescent sheers, sublime fabrics Lush colours, glowing and shimmering.
We worked holistically and strategically to reposition the brand, design a new brand identity system, write new messaging and create an artistic direction.
Together, we decided to create:
Brand Strategy
Brand Identity ( Logos & Colors )
Copywriting
Imagery & Artistic Direction
THE BIG PROBLEM
IN DINU’S WORDS:
Ava has multiple facets to her business and she was adding another stream, education. We needed to be able to bring all of her passions under one roof that spoke the same message to each audience. We also needed to help her identify what her voice was as a fabric manufacturer and educator.
IN CLIENT’S WORDS:
“I feel like my message wasn’t amplified, and the outside of my business never matched my message. And my message and voice couldn’t cut through the noise of my industry.”
– Ava Davis
CREDITS
Brand Strategy: Dinuki Niha
Brand Identity: Dinuki Niha
Copywriting: Francesca Trdd
Imagery: Miska Sage