NORIC CASE STUDY
Noric is the go-to for natural skin glow up for the modern woman on the run, helping her to feel fresh and feminine in times of need such as that last minute tinder date.
We worked extensively and strategically to reposition the brand, design a new brand identity system, design new packaging and create a new artistic direction.
Together, we decided to create:
Brand Strategy
Brand Identity ( Logos & Colors )
Redesign all packaging
Artistic Direction
THE BIG PROBLEM
IN DINU’S WORDS:
Noric is a go-to natural glow product. And we needed a way to embrace the fuss-free and femine personality of the brand. She needed something new and radical while communicating the message clearly!
IN CLIENT’S WORDS:
“Green for organic is a little boring, we wanted something outside the box by developing a bright, trendy colour palette that will catch the eye of our audience and really appealing to a 20-something woman and Dinuki designed as expected.”
– Jessie Hutton
CREDITS
Brand Strategy: Dinuki Niha
Brand Identity: Dinuki Niha
Imagery: Joshua Rondeau