Trippletime3 is a daily collective open-air singing event where everybody is able to sing along with the new upcoming singers. Trippletime3 aims to provide both an intensive musical experience and helps building connection with music lovers.
We worked extensively and holistically to reposition the brand, design a new brand identity system, write new messaging and create all the tangibles for promotional activities.
Together, we decided to create:
Brand Identity & Assets ( Logos, Posters & Colors )
Imagery & Artistic Direction
THE BIG PROBLEM
IN DINU’S WORDS:
We needed to differentiate Trippletime3 from the soft and feminine color palette that other event and musical organizers out there were using. Trippletime3 had a much brighter personality and therefore called for a bold brand that was as equally beautiful.
IN CLIENT’S WORDS:
“”I knew I was ready for a change. I couldn’t convey how different our event was than an ordinary musical event.”
– Jade Ellison
Brand Strategy: Dinuki Niha
Brand Identity: Dinuki Niha
Copywriting: Francesca Trdd
Imagery: Cottonbro, Louis Comar & Joshua Hanson
Animation Direction : Numa Numaya